Data Driven Advertising / DMP / DSP / RTB

VideoAmp Acquires IronGrid Data Services; Launches Data and Emerging Products Division

by Copenhagen INK · 21/07/2018

Offers Set-Top Box Data Processing, Custom Audiences Segments, Aggregated TV Viewership Data and Further Bolsters Its Software Solutions The acquisition brings close carrier relationships to VideoAmp including four of the nation’s leading MVPDs, as well as deep expertise in TV audience data processing, audience modeling, and predictive analytics leveraging both set-top box and ACR data. […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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VideoAmp Acquires IronGrid Data Services; Launches Data and Emerging Products Division

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