LOS ANGELES — Social Reality, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, announced that it signed an asset purchase agreement...
Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer of late, I am reminded...
Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it’s...
Despite the rise of e-commerce marketplaces, traditional retail players still can compete successfully if they have the right tools to better target consumers in the...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When Director of Analytics and CRM Madelyn Mills...
Deal Marks Launch of Tru Optik’s Supply Side Audience Validation; Beachfront is the first SSP to Provide Audience Validated Inventory Segments Across All OTT Devices...
This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes...
Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it...
Another day, another Facebook blunder, mishap or scandal – or so it’s felt since the Cambridge Analytica storyline kicked in mid-March. But the nonstop headlines and...
Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable...
Leading Industry Honors Such As The International ANDY Awards, AICP, AICE And The Hollywood Professional Association Tap Innovative Tech Company To Create Customized, Comprehensive Platform...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data...
Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such...
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even if one line of business...
Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers. With Cambridge Analytica, the General...
We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled ‘9 Reasons to Love the Industry. This was to highlight...
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