Publishers’ Response to Buy-Side Algorithms & Low Competition for Their Inventory
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the primary way to generate advertising revenue for their business. In this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, explains that, in spite of this growth being set to continue, there is a misconception around the impact that header bidding is having on inventory competition.
According to eMarketer, 82.5% of digital display ads will be bought […]
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