Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping ads. It’ll become mandatory for display and video ads by March 2019. For now, only Chrome traffic will use parallel tracking, with other operating systems and browsers to be added throughout the rest of the… Continue reading »
The post Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It? appeared first on AdExchanger.