Creative Challenge: More than Two-Thirds of Marketers Claim Creative Quality is Being Harmed by Digital Advertising Growth
– 67% of marketers believe that “digital growth in advertising has come at the expense of the quality of creative” – 84% say Artificial Intelligence (AI) means nothing without the creative to support it – Almost eight-in-10 believe the GDPR will put greater importance on the quality of creative – 91% of marketers say the need to “make digital […]
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