Mobile eSports as a Tool to Aquire & Retain: A Primer

You don’t need to be a devoted games industry observer to have noticed something of the recent rise of eSports.
Organised competitive gaming has been around along time, of course. eSports’ nascent form was forged in the earliest arcade gaming tournaments in the 1970s, where players competed to win a patch declaring their prowess; presumably to be sewn onto an oversized distressed denim jacket.
By the 1990s the notion of a ‘pro-gamer’ making money from prize winnings was established, but even then […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.