In-Housing Can Give Creative The Data It Needs To Thrive
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Category: Data Driven Advertising
Announcing the Launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all...
Latest IPA Bellwether Report Reveals Flatlining Marketing Spend
The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst...
Weekly Focus APAC: Security Fear Drives Retailers Away From Digital
In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie...
AdPredictive Names Kristin Frank as First President
Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer Marketing Intelligence NEW YORK — AdPredictive, a fast-growing software company delivering the...
NBCU Reveals New Details About Its Direct-to-Consumer Streaming Service
NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming services. On Monday, the broadcast...
Under Global CEO Daryl Lee, UM Prioritizes Strategy Over Efficiency Plays
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically with data and analytics to...
The Privacy & Security Nightmare That Is Mobile
In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity...
Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans Up
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies...
First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of...
Closing The Gap Between Marketers And Technology
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Hulu Rolls Out Attribution Product; March Of The Paywalls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measure Thyself Many TV companies have developed their own measurement solutions – some to...
How WPP’s Newly Merged Agencies Are Approaching CES
Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas...
It’s Time for Digital to Take the Driving Seat
When it comes down to it, some things are done a certain way because it just makes sense – whether that’s because it’s simpler, or...
Sizmek Advertising Suite Receives MRC Accreditation
SAS Platform is Now an MRC-Accredited Ad Server LONDON — Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire announced that the...
DEVCON Raises $4.5M to Fight Growing Epidemic of Cyber Fraud and Ad Theft
Company’s team and technology uniquely poised to address $19 billion market ATLANTA — DEVCON, a cybersecurity software company dedicated to defeating ad fraud and preserving...
