It’s Time for Digital to Take the Driving Seat
When it comes down to it, some things are done a certain way because it just makes sense – whether that’s because it’s simpler, or because it produces better results: socks before shoes. Dinner before dessert. Tea before milk – hopefully. As for current media planning methods, however, there’s still work to be done to make the process as smart – and as fruitful – as possible, explains Ilona Lubojemska, director of client services, The Trade Desk, in this piece for […]
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