Latest IPA Bellwether Report Reveals Flatlining Marketing Spend
The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit and a general lack of economic certainty, or is it purely cyclical? Experts share their views on the findings.
Media agencies will need to integrate brands’ tech-first approach
“Although last quarter saw a slower growth rate for main media advertising, it is […]
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