Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting?
A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would help publishers and ad tech...
Category: Data Driven Advertising
Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s ‘Radical Resizing’
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000...
French Watchdog Slaps Google with £43.7m Fine; Sublime Opens New Regional Offices in UK & France
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps...
Weekly Focus APAC: China to Overtake U.S. in Retail Sales
In this edition of Weekly Focus APAC: China to Overtake U.S. in Retail Sales; Chinese Bring Out Mobile to Pay When Overseas; Traditional Banks Must...
Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing
Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing...
Shaping the Future of Local TV Advertising in 2019
With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use...
MillerCoors Taps Into Self-Serve Location Data From Foursquare
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor stores or bars and restaurants....
In 2019 AI Will Reach the Front Line & In-Housing Will Still Trend Up
Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with ‘boots on the ground’, arguing that many predictions do...
Former Oath Execs Launch Startup To Fight Malware Before It Strikes
Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the...
Beeswax Nets $15M In Series B, As It Gears Up For Connected TV And Going Marketer Direct
Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients. As it expands to achieve...
Ad Fraud: We Haven’t Solved It Because We Don’t Want To
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn’t been solved yet. And it’s...
PremiumMedia360 Introduces CLIR™, the First Automation Solution that Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data
Groundbreaking solution makes it easier for advertising sellers to be paid on time and in full for advertising NEW YORK — PremiumMedia360, the leading advertising data automation...
From Google To Jigsaw: The Jonathan Bellack Exit Interview
After 14 years at Google and DoubleClick, ads vet Jonathan Bellack has joined Alphabet-owned Jigsaw as its first-ever director of product. Google created Jigsaw as...
GeoEdge First to Bring Real-Time Ad Security and Quality to Mobile In-App Environments
GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive and/or...
DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki;...
As Buyers Move Away From Private Auctions, How Should Publishers Adapt?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president...
