Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans Up
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies created a network of auction-based private auctions to protect their clients from these threats. Now the trend is reversing. As the open marketplace’s performance and safety has improved, the value… Continue reading »
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