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DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles; Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud; Vivaldi Acquires Gravity Thinking; and GeoEdge First to Bring Real-Time Ad Security & Quality to Mobile In-App Environments
DoubleVerify Acquires Leiki
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced […]

The post DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles appeared first on ExchangeWire.com.


Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.