Ad Fraud: We Haven’t Solved It Because We Don’t Want To
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn’t been solved yet. And it’s down to every industry stakeholder.
Ad fraud is solved. Or so claims a trade body that tweeted it has “a monumental breakthrough on a method that can cut online fraud by more than 83%” (2017) and they can “reduce fraud by more than 94%” (2019). Another trade body thinks that fraud in mobile is “virtually non-existent”. […]
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