Socialbakers platform helps leading online retailer augment customer intention to buy via social media London – Socialbakers, the leading AI-powered social media marketing platform, announced that...
International trade body’s UK Chapter appoints former CNN Account Director, Kirsty Giordani, as its Executive Director. London: The International Advertising Association (IAA) UK Chapter has...
When the LA Rams beat the New Orleans Saints en route to Super Bowl LIII, the citizens of Atlanta could finally start breathing again. At...
Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing...
UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018...
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make...
What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to...
Analytics Intelligence partners with Tealium to provide frontline business users with a simple and effective way to standardise, enrich, distribute, and activate customer data in real time...
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 –...
Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange Los Angeles, CA – OpenX announced...
New to The Wires 2018, the Ad Tech Rising Star award celebrates the unsung heroes within the ad tech industry. We speak with this year’s...
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking...
Aller Media, the leading publisher of magazines and newspapers in the Nordic region, with a weekly circulation of 3.2 million copies, has implemented Salesforce-based ADvendio...
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