Boingo Expands Wi-Fi Advertising Services in Canada
Boingo Media Adds Rich Audiences of More Than 150 Million Consumers in Travel and Leisure Segments via BOLDstreet Partnership LOS ANGELES – Boingo Wireless (NASDAQ:WIFI), the...
Category: Data Driven Advertising
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
Martini Media Secures $14 Million
Fueled by Expansion of Cross-Channel Content Marketing and Data-Driven Solution Sales SAN FRANCISCO, CA and NEW YORK, NY – Martini Media, a global media and advertising...
Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media are winning the Mobile Display Game
CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings...
Cloud Marketing Platform Turn Launches Japan Operations
Cloud Marketing Platform Turn Launches Japan Operations Tremendous Regional Growth Spurs Asia-Pacific Expansion for Top Marketing Software Company REDWOOD CITY, Calif. and Tokyo – Turn (www.turn.com),...
Inc. Magazine Names OpenX to Annual Inc. 500 List
OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital...
Tagging Attribution; Automating Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the...
Study: Mobile Commerce Transactions Reach $10.6B Mark
The rapid adoption of tablets and smartphones has not been matched with equal intensity by the number of digital sales transactions occurring on those devices,...
Study Rates Three Methods Of Cross-Platform Targeting
In a new report, Forrester Research senior analyst Joanna O’Connell identified the pros and cons of three of the most common techniques for targeting consumers...
YANGAROO Appoints Sarah Foss as President of Advertising Division
Seasoned New York based broadcast and digital executive to drive growth and client acquisition TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure...
Marissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX Conference
Digital Luminaries Will Explore New Definitions of Marketing and Advertising in the Transformative Era of Interactive 2013 IAB MIXX Conference NEW YORK – Marissa Mayer, CEO...
Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award
CHICAGO – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award...
Adquant Aims to Redefine Social Advertising through Holistic Optimization
Leading Facebook Marketing Developer Adotomi Rebrands Technology Offering TEL AVIV, Israel – Adotomi, one of the first Preferred Marketing Developers (PMD) for Facebook, has announced the...
Aggregate Knowledge Named 2013 Top Innovator in Advertising Analytics by DataWeek
AK joins a select group of top digital media companies, delivering best in class solutions to the data and analytics industries SAN MATEO, Calif. – Aggregate...
MediaShift Strengthens Position as a Digital Advertising Leader in Travel and Hospitality with Two New Strategic Hires
Seasoned Professionals Tapped to Drive Revenues for Hotel and Airport Network Partners NEWPORT BEACH, Calif. – MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology...
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
