Study Rates Three Methods Of Cross-Platform Targeting
In a new report, Forrester Research senior analyst Joanna O’Connell identified the pros and cons of three of the most common techniques for targeting consumers across platforms: cookie-based targeting, person-based targeting and inference-based targeting. In terms of cookies, O’Connell noted that the usefulness of the third-party cookie is “finally showing signs of strain … in […]
Via: AdExchanger
