AdMedia Partners Advises Benenson Strategy Group in its Sale to WPP’s Kantar
M&A firm advises global strategic research and consulting firm in its sale to a leading data investment management group NEW YORK – M&A advisory firm AdMedia...
Category: Data Driven Advertising
The New York Times Company Announces First International New York Times Conferences
NEW YORK – The New York Times Company announces its first International New York Times conferences in Hong Kong and Singapore in October. “It is affecting...
Salesforce.com’s Strong Q2: Analysts See Strength In Marketing Cloud
Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues,...
Polyvore: Connecting Commerce To The Sphere Of Social Data
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To...
Water Cooler Talk: New Agency Group Sees Wider Role For Data In Content Marketing
This week saw the formal launch of a marketing services company geared to entertainment clients. Water Cooler Group contains four agency brands – Maude (offering...
Flocasts Attracts Ad Industry Vets from ESPN and USA Today to Sports Media Startup
Secondary Sports Media Platform Looks to Expand Ad Reach Flocasts, the sports media company that is the authority on die hard sports (running, cycling, gymnastics...
Nanigans Launches Value-Added Reseller Program; AMP Agency, Merkle and Varick Media Management Join as Partners
Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide BOSTON – Nanigans, Inc., the predictive lifetime...
DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
‘The One Decision That Leads to a Publisher’s Demise’ by Ian Jenkins, VP Sale Enablement, Cxense
To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the publishing industry to wake-up and...
Milwaukee JSOnline Preps For ‘Total Programmatic’ By Year’s End
Like a lot of midsize independent newspapers, the Milwaukee Journal Sentinel is starting to see some thaw in the economic downturn that hurt the print...
Comic: The New Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements,...
Facebook, PointRoll Bring Rich Media Ads to Mobile
More engaging, immersive ads coming to world’s largest social network NEW YORK – The ads on your Facebook mobile News Feed are about to get even...
eXelate conneX Cloud Infrastructure Service Maximizes Data Reach, Throughput and Profit for Offline and Online Data Providers
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
