Facebook’s Fred Leach Talks Campaign Measurement, Datalogix Partnership
Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps...
Category: Data Driven Advertising
3 Theories About Programmatic Buying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
comScore Releases the “2013 India Digital Future in Focus” Report
India Boasts World’s Second Fastest Growing Online Population with 31-Percent Year-Over-Year Growth, 6x the Rate of Global Internet Population Growth Mumbai – comScore, Inc. (NASDAQ: SCOR),...
Vertical Search Works Focuses on Video, Hires Bill Drolet as Senior Vice President of Video Platform Sales
Seasoned Expert Joins VSW as Video Business Explodes NEW YORK – Top search technology company Vertical Search Works (VSW), continues to cultivate its video business by making a...
ATS London Agenda, and Why the Industry is Moving On
The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces...
Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently...
Comic: AdExchanger In Vogue
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers
Brand Impact Study shows advertisers the changes in products viewed within retailer websites as a result of their online campaigns BOSTON – Advertisers who wonder what...
Turnkey, Real-Time Local Marketing Solution on Facebook Increases Reach and In-Store Sales
BLiNQ Media and ShopLocal team up to provide dynamic local social marketing at national scale NEW YORK & CHICAGO – A new product called Local LiFT...
Wix Selects Infolinks’ GetTraffic App for their New App Market
Exclusive app will empower Wix site owners to grow targeted traffic with “breathtaking simplicity” PALO ALTO, CA — Infolinks, a global leader in monetizing digital advertising...
‘The Rise of Programmatic Ad Buying in Turkey’, by Jem Djemal, Commercial Director, The Exchange Lab Turkey
Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As an emerging market it has...
Ad-Juster, Inc. – Makes it onto Inc. Magazine’s List of 500/5000 Fastest Growing Companies in America
Ad-Juster, Inc. has made it into the top 200 of Inc. Magazine’s list of America’s fastest growing companies and also ranks #19 among software companies...
Context Relevant Launches Behavioral Analytics Library for Adobe Marketing Cloud
Analytics application accelerates return on investment for Marketing Cloud (formerly SiteCatalyst) users SEATTLE – Context Relevant announced the availability of the behavioral analytics library for Adobe...
Author Jeffrey Hayzlett also Confirmed as Keynote Speaker at SES San Francisco
Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda SES San Francisco 2013 SAN FRANCISCO – -The SES Conference & Expo...
New Forrester Study Singles Out Top Data Management Platforms
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or...
JiWire: Better Geo-Data To Drive Next Wave Of Mobile Ads
Location data is often touted as the key to unlocking the targeting opportunities in mobile ads. How to best leverage location data varies by company,...
