Epom Has Obtained $7 Million of Investment
According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the...
Category: Data Driven Advertising
‘French Programmatic Market Tipped For Consolidation In 2014’
In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of...
Tectumedia’s product offering goes far beyond programmatic buying…
Project A’s new venture Tectumedia’s website has now officially gone live. As I wrote about back in July (A new player to support start-ups with...
NRF 2014: Is Mobile Lagging As A Retail Investment Priority?
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org...
The Guardian’s Programmatic Plans Extend To Private Video Marketplace
UK-based news outlet The Guardian is accelerating its programmatic ad offerings with the creation of a private video marketplace powered by Adap.tv. For the most...
Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions
Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns 2014 International CES LAS VEGAS – Rovi Corporation (NASDAQ:...
Digimarc’s New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
Vail: How Data, Customer-Centricity Inform Digital Deployments
You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider...
Fiksu: Mobile Retargeting Works Best With Hundreds Of Thousands Of Previous App Users
As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One...
Local Yokel Media Expands Hyperlocal Targeting Capabilities
Adds mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to hyperlocal content targeting platform Stamford, CT – Local Yokel Media, the web’s first nationwide...
CES 2014: Can Advertisers Connect With the Connected Car?
The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented...
Integral Ad Science Secures $30 Million in Funding From August Capital
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will...
Agencies React To Yahoo Ad Products; Mobile Advertising Remains A Mystery
In a rare instance, Yahoo’s advertising products shared the limelight with the company’s consumer-facing ones when Yahoo CEO Marissa Mayer unveiled the company’s new ad...
The Real Promise Of Programmatic: Always On, Multichannel Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
LinkedIn’s Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social...
