Copenhagen INK

Vail: How Data, Customer-Centricity Inform Digital Deployments

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You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider its original digital approach. First launched by the ski resort in the 2010-2011 season, EpicMix tapped RFID-enabled lift passes and gantries to track where and how skiers soared its slopes. […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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