Has The Site Retargeting Industry Lost Its Way?
I’ve always been a fan of site retargeting, which is why I choose to work in the industry. I have no doubt that marketers should...
Category: Data Driven Advertising
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
YP Boosts Location-Based Ad Capabilities With Sense Networks Buy
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based...
Modi’s Bologna: Behind GroupM’s New Addressable TV Unit
WPP Group-owned media agency GroupM’s launch Monday of spinoff Modi Media, intended to improve targeted television ads, expands WPP’s authority on addressable and interactive TV...
IDG Focuses On Digital Ad Properties While Building Out Reach
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013...
YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe
Addition of Toshiba Cloud TV Expands YuMe’s European Multi-screen Digital Video Footprint LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand...
India-Based Mobile Startup SilverPush Takes Aim At US Marketers
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users...
Paying Rapt Attention To Online Video’s True Power
Most of the advancements that have fueled online video’s recent growth over the last few years tend to revolve around the technical aspects of targeting...
Spredfast Secures $32.5 Million in Growth Capital
Lead Edge Capital joins existing investors Austin Ventures, InterWest Partners and OpenView Partners as Spredfast solidifies position as the leading social relationship platform provider AUSTIN,...
Marchex Stages A Comeback
Beginning about a decade ago, Seattle-based Marchex made a flurry of acquisitions in several digital marketing categories, and then floundered. The company was diversified but...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Invodo Announces Support by Leading Tag Management Platforms
Video company’s conversion tracking tags are supported by BrightTag, Ensighten, IBM® and Tealium® AUSTIN, Texas – Digital website tags play a key role in helping...
Measuring Amazon, eBay’s Media, Market Placements
Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their...
Why The Transactional RFP Business Is Dying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Adknowledge Named One of the Best in National Survey
Glassdoor honors company with Employees’ Choice Award KANSAS CITY, Mo. – Adknowledge received confirmation on something its team members have known for a long time:...
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
