Fiksu: Mobile Retargeting Works Best With Hundreds Of Thousands Of Previous App Users
As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One such company is mobile app marketing firm Fiksu, which unveiled its retargeting tool on Thursday. Fiksu identifies groups of users to target ads using data sources such as Apple’s IDFA […]
Via: AdExchanger
