Xandr Research: TV Advertising Helps Buyers Break Through the Binge
Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. […]
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