Comic: None Shall Pass
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: None Shall Pass appeared first on AdExchanger. Via: AdExchanger
Category: Data Driven Advertising
SoundCloud Launches SoundCloud Go+ in Belgium, Italy, Portugal, Spain and Switzerland
New York, NY – SoundCloud, the world’s largest open audio platform, is offering music fans in Belgium, Italy, Portugal, Spain, and Switzerland the ability to enhance...
Does Behavioral Targeting Make Publishers More Money?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Does behavioral...
GroupM Shakes Up Leadership Team; Firefox Deals Cookies Another Blow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Benioff Hearts MuleSoft Marc Benioff was effusive on the subject of MuleSoft Tuesday during...
MCOT Selects Triton Digital for Monetisation of Digital Audio and Podcast Content; OpenX Increases Expansion into APAC
In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT...
Bevy Of CCPA Amendments Pass California Assembly. Next Stop: The Senate
A crop of amendments to the California Consumer Protection Act have been sent to the state Senate for a vote. The bills, which aim to...
Disruptive Search Engines: User Privacy & Publisher Incentives
Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it...
WeQ Launches WeQ STUDIOS to Offer Global Games Publishing and Premium Player Acquisition
Berlin and San Francisco – WeQ, a leader in global mobile advertising, announced that it acquired boutique games development studio, Booster Studios, to provide exclusive access...
Foursquare Acquires Placed From Snap, Raises $150 Million
Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of...
Amazon To Acquire Sizmek Ad Server And DCO Business
Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month...
SpotX Earns Independent Recertification for All Four TAG Seals; S4Capital AGM Statement
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent...
Zuckerberg Keeps His Crown, Continues To Call For Regulation
Mark Zuckerberg has four top priorities for Facebook in the year ahead – but stepping down as chairman of the board ain’t one of them. At...
Programmatic Advertising and Artificial Intelligence: Tools for Optimising Results and Reducing Costs
Digital advertising, particularly programmatic, has revolutionised how ads are served and enabled the collection of data on a scale that would seem scarcely believable just...
The Trade Desk Appoints Jonathan Carson as Chief Revenue Officer
Experienced Digital Media Executive to Accelerate Company’s Global Business Development LOS ANGELES — Global advertising technology leader, The Trade Desk (Nasdaq: TTD), is pleased to announce...
Identity & Data Compliance: MadTech Live Cologne 2019 Preview
Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having...
GDPR Anniversary: Fines, Interpretations, and Aims for Year Two
On May 25th 2018 the data management landscape in the European Union shifted permanently with the enforcement of GDPR, aimed at promoting user privacy and...
