ID5 Publishes The State of Digital Identity; Triton Digital Integrates a2x with TouchPoint DSP and AdPerform DSP
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 publishes The State of Digital Identity; Triton Digital integrates a2x with TouchPoint DSP and AdPerform DSP; Prebid.org adopts The Trade Desk’s unified ID solution in header bidding wrapper; Tremor Video DSP expands premium supply formats with outstream and digital out-of-home video; and S4M launches new Multi-Store DCO ad format based on user’s live location.
ID5 publishes The State […]
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