Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday...
Category: Data Driven Advertising
Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future
Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with...
Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360
Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide activation within Display & Video...
ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage...
What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice...
Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences
Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Chicago – Centro (www.centro.net), a global provider of advertising technology, announced the...
GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad...
When Picking Partners, Think Like An Investor
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Don’t Take CTV Results At Face Value
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When...
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches...
OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product
Senior hires from The Trade Desk and LinkedIn join to lead in-market team as OpenX completes integration with Google Cloud Platform becoming first APAC exchange...
Digital Video & Connected TV: Q&A with Chris Bennett, Pixability
There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of...
Weborama Makes Late Bid For The Sizmek Ad Server And DCO
One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying...
Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its...
Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below. On Friday...
How Cadent’s Jamie Power Helped Shape The Addressable TV Landscape
Jamie Power has been in addressable TV since the early days. After working her way up through the agency world as a media planner and...
