Disruptive Search Engines: User Privacy & Publisher Incentives
Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine.
Despite negative press coverage and EU fines, some estimates suggest the behemoth continues to enjoy a market share of just under 90% in the UK search market. However there have been rumblings of discontent from publishers, which populate the results pages, about how they have been treated […]
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