Copenhagen INK

Identity & Data Compliance: MadTech Live Cologne 2019 Preview

by ·

Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having to balance the need for accurate user identification with the necessity of abiding with legislation on the use of consumer data.
Both topics have come to the forefront in recent weeks, with Google due to launch their set of privacy tools on Chrome which will restrict the use of third-party cookies, and the likelihood of […]

The post Identity & Data Compliance: MadTech Live Cologne 2019 Preview appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.