The Big Story: The Summer Of Uncertainty
Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year...
Category: Data Driven Advertising
Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent and Ensures Privacy Compliance
Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as validate consent, while preserving user anonymity...
Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure
Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides,...
Voice Is Still Nascent, But Tribune And McClatchy Are Diving In
With 21% of US adults owning a smart speaker, according to Edison Research and NPR, publishers have rushed to develop a presence on voice platforms....
Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob...
Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP’s Kantar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March,...
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’...
The Ozone Project and OpenX Partner to Increase Monetization for Publisher’s Digital Ad Inventory
London: The Ozone Project, the transparent and brand safe platform for programmatic advertising, announces its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s...
Catch Up on Brand Transparency or Face the Consequences
Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as...
The Golden Ticket to Targeting Success in 2019
Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment doesn’t...
Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand...
Longer Privacy Policies Are Better – And Other Surprising Takeaways From The FTC’s PrivacyCon
Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box. At the Federal Trade Commission’s annual PrivacyCon event in Washington,...
Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head...
Comic: Big Tech Policy Proposal
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Big Tech Policy Proposal appeared first on AdExchanger. Via: AdExchanger
Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor...
The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality...
