Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising).
“The new branding and structure better reflect our stronghold in the video advertising […]
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