Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure

Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides, Glu’s senior director of user acquisition. “This is something you need to be constantly monitoring,” said Parides, who’s been with Glu for almost five years, during which click spam becameContinue reading »

The post Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.