Comic: Exit, Affluent Viewers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Exit, Affluent Viewers appeared first on AdExchanger. Via: AdExchanger
Category: Data Driven Advertising
ID5 Releases Its Universal ID Solution Via Prebid; LUMA Presents Q2 2019 Market Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 releases its...
Sky Media Launches Sky Analytics – TV’s New Remote Control for Agencies and Brands
LONDON: From today Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of...
Understanding Connected TV: Q&A with Erin Jang, dataxu
While the opportunities in connected TV (CTV) are getting clearer, as demonstrated by the proliferation of ad tech firms offering solutions around the platform, understanding...
Rubicon Project Appoints Sarah Harden to Board of Directors
Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine, to its board of directors....
Nonprofit CalMatters Finds Tech That Works For Local Journalism
CalMatters reports nonpartisan, in-depth stories about California state politics on a nonprofit budget – and it needed a tech stack to fuel that vision. The...
Facebook Adds Monetization Tools To Attract Video Creators
Facebook is putting out the welcome mat for professional content creators by diversifying the ways they can earn revenue on the platform. Creators can pursue...
TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior
You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released...
The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present...
AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1
AOP and Deloitte reveal that industry confidence increased by 33% in Q1 2019 compared to Q4 2018, despite a fall in publisher revenue London, UK: Digital...
Ad Spend Optimisation: Q&A with Chris Lien, Marin
Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and...
Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint
Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Imprint Social, a Tel Aviv-based media technology company specializing...
DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The...
Comic: Independence Day
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Independence Day appeared first on AdExchanger. Via: AdExchanger
How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?
2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value...
Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing...
