Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad spend to reach USD$520bn (£409.9bn) by 2023; 75% of consumers fail to recall brands from ads deemed “viewable” by the industry; and addressable and connected TV formats set for biggest increases in programmatic activity in 2019.
Taptica International rebrand reflects video […]
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