OpenSlate Tackles TV Targeting Gaps On YouTube
AdExchanger | OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of...
Category: Data Driven Advertising
Automated Guaranteed: The Industry Game Changer
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in...
A/B Testing Is An Ongoing Process For Deal-Finder App Retale
AdExchanger | Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo,...
Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country...
Beer, Diapers And The Programmatic TV Challenge
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe,...
Publicis Reorg; FCC Hints At Stricter Privacy Regulation
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies...
Branding And Performance Intersect For Lexus
AdExchanger | Luxury automaker Lexus has set its sights on sports fans to sell a new 467-horsepower, high-performance vehicle. The Toyota-owned auto company has created...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...
How Not to Survive the Ad-block-alypse
It seems that everybody is weighing in on the issue of ad blocking and the impact it’s having on the UK economy, but with opinions...
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising...
Verizon Settles With The FCC On Supercookies And Finally Gets Serious About Opt-Outs
AdExchanger | That settles it: Verizon Wireless has agreed to pay regulators a $1.35 million fine for failing to be transparent around its use of...
Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
AdRoll Continues To Push Its Performance Suite Up The Funnel
AdExchanger | AdRoll’s B2B data co-op IntentMap, unveiled eight months ago, has expanded its participating partners from 1,000 to 3,000 out of 20,000 overall clients....
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech BOULDER, Colo. – Rapt Media, a leader...
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs
AdExchanger | Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their...
Marketers Are Gaining Programmatic Street Smarts, ANA/Forrester Survey Shows
AdExchanger | Among the findings of this week’s programmatic survey from Forrester and the Association of National Advertisers is this alarming nugget: Programmatic adoption could...
