ANA Masters Of Media: Are Marketers Missing The Forest For The Trees?
AdExchanger | Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable...
Category: Data Driven Advertising
Jun Group Promotes Corey Weiner to President
NEW YORK – Jun Group, the leading mobile video and branded content advertising platform, today announced the promotion of Corey Weiner to president. One of...
Why Marketers Need to Be More NASA
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset....
Glow Merges with ADTZ; Inneractive Snapped Up by RNTS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS...
Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode
AdExchanger | When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment...
Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now...
Publicis.Sapient Acquires Vertiba, Strengthens Its Salesforce Support Capabilities
AdExchanger | Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not...
SourceKnowledge Raises $1.5 Million From BDC Capital
Performance Advertising Platform Engage Leads to 133 Percent Increase in Year-Over-Year Revenue MONTREAL, QC – Performance video advertising technology company SourceKnowledge today announced a $1.5 million financing...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
Programmatic Agency Anagram’s Got A Plan For ‘Radical Transparency’
AdExchanger | The National Association of Advertisers and the 4As might be mending fences, but transparency – or the lack thereof – is still an issue....
Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get...
Podcasting Makes Strides In Advertising, Still Room To Improve In Measurement
AdExchanger | Back in 2008, before the likes of “Serial,” award-winning public radio producer Nate DiMeo was sharing little-known pearls of American history in his...
Teads Announces Record Revenue for 2015
Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year...
TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic
AdExchanger | Video platform TubeMogul sees itself as a bastion for brand advertisers and, beginning in April, it’s putting its money where its mouth is....
Fluent Partners with LiveRamp to Enable Real-Time Audience Creation and Targeting Across All Channels and Devices
Debuts Groundbreaking AudienceNow™ for LiveRamp Offering at RampUp 2016 Conference SAN FRANCISCO – Fluent, LLC, an IDI company (NYSE: IDI) and industry leader in people-based...
