IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. The IAB Tech Lab simultaneously released its exclusive ad blocking detection
The post IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers appeared first on Ad Tech Daily.
