Branding And Performance Intersect For Lexus

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Luxury automaker Lexus has set its sights on sports fans to sell a new 467-horsepower, high-performance vehicle. The Toyota-owned auto company has created a branded game from the ground up called “GS F the Bracket” with Yahoo Sports to support the rollout of its new luxury sports sedan in tandem with the NCAA men’s college… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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