Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market.
Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional third (34%) stating that China represents the biggest growth opportunity for their business.
While less than 10% of sales currently come from China […]
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