The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development and poor adoption of first-price auctions, have until now prevented header bidding from being as effective a system on mobile environments.
Following on from vibrant discussion at ATS Singapore, Freddy Friedman, chief product officer at Smaato, discusses with ExchangeWire on why […]
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