PebblePost Comes Knocking With $15 Million For Programmatic Direct Mail
AdExchanger | PebblePost on Tuesday announced a $15 million Series B funding round to expand its programmatic direct mail offering. RRE Ventures joins as the...
Category: Data Driven Advertising
Republican-Led FCC Looks To Block ISP Privacy Rules
AdExchanger | The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the...
ComScore CEO ‘Disappointed’ With VCE Performance
AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting...
Location Intelligence: Insights From The Inside On Consolidation Ahead
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Blocker Shine Shifts To Ad Targeting And Rebrands To Rainbow
AdExchanger | The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company...
mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities
Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying...
Dash Aims To Turn Driving Machines Into Data-Driven Machines
AdExchanger | This is the 11th installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them...
Amobee Buy Turn; Google Allow MRC Verification
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go...
Is There Gold at the End of the Rainbow?
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company...
YouAppi Launches Rewarded Video Solution Delivered through Lightweight SDK Offering New Revenue Opportunities for Publishers and App Marketers
Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering...
Bad Ad Epidemic: 28% Have At Least One Quality Issue
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow...
Deepening The Data Lake: How Second-Party Data Increases AI For Enterprises
AdExchanger | “Managing the Data” is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. I have been...
Right Media Exposé; LA Gears Up For Snap IPO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was...
APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs
NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant...
Pairing Technology with People: Man & Machine’s Future Co-Existence in Media
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the...
