YouAppi Launches Rewarded Video Solution Delivered through Lightweight SDK Offering New Revenue Opportunities for Publishers and App Marketers

Advertising news

• India's ad body changes influencer rules for health and finance sectors 29/04/2025
  The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
• Vaseline’s new skincare campaign shields gamers where they play 29/04/2025
  64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.
• WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA 28/04/2025
  CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
• Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’ 28/04/2025
  Studio.One makes its debut with several ex-AKQA staffers.
• Women to Watch 2024: Shilpa Sinha, McCann Worldgroup 28/04/2025
  Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
• Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China 28/04/2025
  A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
• Polestar takes (subtle) aim at Tesla as EV wars heat up 27/04/2025
  The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
• WPP reports 2.7% revenue decline in Q1 2025 27/04/2025
  China continues to slip, recording the steepest revenue dip among WPP's top five markets.
• Reaping Jumbo profits: How brands see a niche in animated movies 27/04/2025
  How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
• Creative Minds: Gian Nealega is a believer in the greatness of grit 25/04/2025
  Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.