Ad Blocker Shine Shifts To Ad Targeting And Rebrands To Rainbow

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The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday. “We have been really trying to identify a path forward and the commercialization opportunities for the base technology,” said CRO James Collier, who joined the company last July. Shine (ahem,… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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