Bloomberg Uses Programmatic Creative To Boost Ad Relevance
AdExchanger | When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging...
Category: Data Driven Advertising
Unilever, SKY and L’Oreal Embrace Artificial Intelligence-Led Content Marketing with Codec
AI-STARTUP HELPS 14 NEW CUSTOMERS UNDERSTAND AUDIENCES WHEN PLANNING MARKETING CONTENT London – Content marketing platform Codec announces that business grew by 53 per cent from...
Why Starting With Cookies Doesn’t Make Sense For Cross-Device Tracking
AdExchanger | Are some marketers approaching cross-device backward? Tom Laband, CEO and co-founder of mobile data marketplace adsquare, thinks so. “We see many advertisers start...
GroupM’s Rino Scanzoni Calls For Better Cross-Platform Metrics
AdExchanger | TV viewership is fragmenting faster than the advertising industry’s ability to adapt to it all. And advertisers bracing for the 2017 upfront season aren’t...
Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems
Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement...
Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Dentsu Is Pleased With Merkle And Accordant; Facebook Adds Some Sound To Video Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as...
How Conagra Kicks Low-Quality Impressions To The Curb
AdExchanger | Conagra, which owns brands like Chef Boyardee and Orville Redenbacher’s, is no newbie at negotiating for better ad quality. In 2014, it started...
Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success
Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and...
From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM
This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour...
On Disruption And Destabilization In TV
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke,...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
