Category: Data Driven Advertising

AdExchanger | Amazon’s ad revenue may be way higher than previously thought. Like, three and a half times higher. According to new analysis from Dan...

AdExchanger | Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across...

Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured below), managing director, Experian Data...

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4...

Return on ad spend is always a top priority for any advertiser; and, as in-mobile advertising grows, performance metrics for the mobile vertical are just...

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms...

AdExchanger | An advertiser looking to boost response rates for a mobile offer can employ a simple solution: Target commuters on crowded trains. And if...

AdExchanger | Facebook’s big bet on messenger bots was an oversell from the start. What’s shaking out now is a more reserved and perhaps more...

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...

Partnership includes header bidding, private marketplace and real-time guaranteed deals NEW YORK & LOS ANGELES – OpenX, a global leader in creating programmatic advertising marketplaces,...

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job,...

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google...

AdExchanger | Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8...

AdExchanger | Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the...

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...

89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites. BALTIMORE – VisibleThread announced findings from its...