Media Companies Bring Programmatic Concepts To Sponsor Deals
AdExchanger |
Publishers are learning to love influencer marketing as a way to grow broader advertising and sponsorship deals. “An advertiser might come with a traditional sponsorship package, and to complement that, they want a programmatic component,” said Rachel Parkin, SVP of strategy and sales at digital media company CafeMedia. CafeMedia owns a network of women’s interest… Continue reading »
The post Media Companies Bring Programmatic Concepts To Sponsor Deals appeared first on AdExchanger.
