As Competition Heats Up, Experian Marketing Services Sees Agencies As An Untapped Opportunity
AdExchanger |
About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data, that seems relatively recent. But Kevin Dean, president and GM of targeting at Experian, has an explanation: “The advent of programmatic and addressability has created an environment where brands are as interested… Continue reading »
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