Many Bites Of The Apple: New Ways To Look At Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
New Tech on the Blockchain
The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable, trustworthy, and secure way –...
Combatting Fraudulent Traffic for Better Campaign Health: Q&A with Rich Kahn, eZanga
Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga...
Podcast: A Deep Dive On Facebook Instant Articles With The Washington Post
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to...
Tremor Video’s Supply Side Platform Sees Significant Growth of Professionally Produced Video Inventory at Scale
Adds 70 Brand-Safe Publishers in Q1 Including Notables AMC Networks, Billboard, Gameloft, Uproxx Media Group NEW YORK – Tremor Video (NYSE:TRMR), a provider of software...
AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer;...
Making Assumptions on Millennial Media Consumption Could Cost Brands
The millennial age is bringing about a transformation in TV consumption. But don’t assume millennials aren’t watching. Writing exclusively for ExchangeWire, Andy Nobbs, SVP sales, 4C...
TwinSpires Backs A New Horse For The Kentucky Derby
AdExchanger | Gamblers from all around the world will unite in prayer Saturday, as the Kentucky Derby kicks off and the hopes for a big...
ISP Tracking: Consumers Aren’t The Only Ones Who Lose
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaan Janes,...
Visual IQ Appoints Wayne St. Amand as Chief Marketing Officer
Industry veteran will lead global marketing strategy for company’s vision of marketing intelligence LONDON – Visual IQ, the leading provider of marketing intelligence software, announced...
APAC Brands Need More Than Data in Data-Driven Marketing
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be successful. Increasing focus on such...
Disney Sunsets Maker Studios Branding And Consolidates Its Content Portfolio
AdExchanger | Disney has sunset the brand Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014. After months...
TwitterTV? Twitter Makes The Case For Live At Its Inaugural NewFronts
AdExchanger | Twitter’s first-ever NewFronts pitch to advertisers: We’re like TV for millennials. But do people really want to tune in to Twitter to watch...
New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety
AdExchanger | As brands flee the open marketplace, publishers like The New York Times are positioned to scoop up their programmatic spend. The Times’ programmatic...
Business in 2020: How Marketers Can Own the Customer Experience
A recent report from the Economist Intelligence Unit revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by...
Podcast: Inside Bloomberg’s Nine-Figure Ad Business
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within...
