New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety
AdExchanger |
As brands flee the open marketplace, publishers like The New York Times are positioned to scoop up their programmatic spend. The Times’ programmatic strategy has long catered to marketers who value its context. It views programmatic as a way to transact, not a way to secure inventory inexpensively. And more marketers want to use its… Continue reading »
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