The Trade Desk CEO Jeff Green On Juggling Brands, Agencies And Investors
AdExchanger |
The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business at the expense of earlier DSPs, such as Turn and TubeMogul, that had frosted their agency relationships by going directly to brands. Now the company is plotting its course as the DSP… Continue reading »
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