From Target to Audience: Advertising Strategy Shift for Mercado Livre

The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them to take advantage of the inventory, which currently reaches 40 million unique site visits, generating 4,000 searches and 100 purchases per second. From a solution that was basically restricted to sponsored links, Latin America’s largest e-commerce site has improved their advertising strategy over the last three years by focusing on a new purpose: enriching the user experience throughout the path […]